Formato transmediale Svedese vincitore degli iEmmy Awards 2008.
Synopsis “The truth about Marika” (Sanningen om Marika)
Marika disappears without a trace. When the case, after two years, reopens there is no evidence that she ever existed. 20 000 Swedish citizens have vanished and Marika is one of them. Why? What is the truth about Marika?
The case of Marika draws attention right before the drama series premieres on TV. A young woman finds out that SVT is making drama based on her blog, and she claims that everything is based on the disappearance of her best friend. SVT denies any part of this accusation and declare that the woman has made everything up, it’s fiction. But the woman proves the contrary even though all traces have been erased. The case becomes a mystery.
This is a “participation drama”, created to enrich a drama production through the participation of viewers. The story takes place on television, the Internet, radio and mobile phones. Every week theories are discussed on a TV-show that in the end expose the truth about Marika. Viewers are directly involved in the plot and its conclusion. The mobile phones become an important tool in the twilight zone between fiction and reality, and bring the story to the streets into a fiction without limits.
Original Title: Sanningen om Marika
Broadcaster: Sveriges television, SVT
Date of First Broadcast: 28 October 2007
Original Language: Swedish
Total Number of Episodes: 5
Running Time: 58:00 minutes
— Il sito ufficiale di The truth about Marika.